Food Environments and Marketing

The Picture

  • Aucklanders spent $2.6 billion on eating outside the home in 2012 – 30% more than in 2008.
  • One in 14 children have takeaways more than 3 times a week
  • Eating junk food once or more per week is linked to obesity
  • Nearly twice as many people live by a fast food outlet than by a grocer
  • Children in more deprived neighbourhoods are twice as likely to have a fast food outlet near their school.
  • Children in these neighbourhoods are four times more likely to be obese
  • Children eat 45% extra when exposed to food advertising
  • 72% of the public want advertising of food and drink to children on TV to be reduced
  • Almost three-quarters of kids watch TV after dinner when restrictions to advertising to children don’t apply.

The Plan

  • Regulation for fewer fast food outlets over time, especially by schools – to reduce the saturation and availability
  • Local initiatives in schools, communities and groups to make healthy food cheaper and more available
  • Guidelines for schools and early childhood centres, workplaces and events so they can make good nutrition easier
  • Working with the people who make the food – manufacturers, suppliers or caterers – to improve its quality
  • Provide local communities with the information and the tools to decide what food outlets should be around them.

Success in reducing obesity requires as many interventions as possible by a range of private and public sectors.